Beyond the Counter
Tips for Maximizing OTC Sales Through Year-End & Beyond
Ready to supercharge your OTC sales?
Watch this video replay for dynamic strategies to maximize front-of-house sales before year-end and uncover promotional opportunities to boost OTC revenue in the new year. During the session, we unravel actionable techniques to enhance your marketing, elevate your customers’ shopping experience, and help your pharmacy team work collectively towards these goals.
Our experts cover:
- Making the most of untapped front-of-house sales opportunities leveraging OTC benefit cards
- Strategies for creating an exceptional shopping experience
- Tips and tools for helping your staff cross-sell and upsell
- Implementing effective promotions using both traditional and digital methods
- Optimizing your online presence to better highlight your OTC offerings